I’m particularly interested in applied arts, where illustration, design and practical function come together. My background in graphic design and creative direction has made me interested in the many ways wildlife illustration can work beyond books and prints, from packaging and editorial design to interpretation, branding and other visual communication.
This self-initiated project explores how a simple wildlife illustration can give character to a food product. I created a tray label concept for salmon, combining a clean black line drawing of the fish with bold, confident typography. This deliberately restrained approach lets the illustration and product name work together without unnecessary visual clutter.
I also incorporated a short fact about salmon, inspired by my long-standing interest in natural history and reference books. I like the idea of packaging doing more than simply identifying and selling a product: a well-designed label can also create curiosity, communicate something memorable and give the viewer a reason to pause.
Projects like this let me bring together two sides of my practice: my experience in graphic design and visual communication, and my work as a wildlife and natural-history illustrator. I enjoy finding ways to make accurate, characterful wildlife imagery work within a strong graphic framework.
This is a self-initiated concept rather than packaging created for a real salmon producer, but it reflects the illustration-led approach that can be applied to food packaging, sustainable products, publishing, and other nature-related brands.
You can see more examples of my wildlife illustration in my wildlife art gallery and explore my wider design and creative work at Natural World Design.
